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Fusify is an official Nova Poshta partner with access to audience segments based on user behavior. For robota.ua, these segments helped identify potential entrepreneurs more accurately and add real business activity signals to standard targeting.
robota.ua is Ukraine’s first online job search platform, launched in 2000. Today, it features more than 6.4 million resumes, 112,000+ active vacancies, and over 33,000 companies. Its clients range from large employers to small businesses hiring for team growth or specific roles. This campaign focused on reaching the latter.
Demographics alone are not enough to identify small business owners. Age, income, or job title do not tell you whether someone runs a business. robota.ua needed a more reliable way to reach this audience. One useful signal was regular logistics activity. Frequent shipments can indicate that a person is running a business, so we used Nova Poshta Data segments built around this behavior to identify potential entrepreneurs.
Reach small business owners and decision-makers through robota.ua.
Use Nova Poshta Data to identify users with established logistics activity.
Reach a narrowly defined B2B audience while maintaining quality contact.
Fusify handled media buying for the KFC x Minions promotion in Ukraine. We ran Rewarded Video, targeted to cities with KFC locations, and optimized delivery for clicks. The campaign reached over 250K users.
Join the hundreds of satisfied clients who have transformed their business with Fusify. Contact us today to get started!
