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Summarize case:

H&M — reaching new local audiences through geotargeting

Fusify ran a digital campaign for H&M, one of the world’s leading fashion retailers. Using display banners and geotargeting, we promoted new store openings in Kyiv, Lviv, and the surrounding region, reaching 110K users and generating more than 1,000 clicks with 44% viewability.

Services

Results

Reach
110K
Clicks
1000+
Viewability
44%

About

H&M is a global fashion brand founded in 1947, with a presence in 81 countries and nearly 3,600 stores worldwide. As the brand expands its physical presence in Ukraine, each new store opening calls for communication tailored to shoppers in the local area. This campaign was designed to reach potential customers in the regions where the new stores were opening.

Challenge

H&M needed to promote the opening of new stores in Kyiv and the Lviv region. For a retail chain, reaching potential customers in the areas where stores are located is essential, so we combined local geotargeting with static display banners. This allowed us to concentrate impressions within the target locations and build repeated exposure to the campaign among local audiences.

Goals

[ 01 ]

Promote the opening of new H&M stores.

[ 02 ]

Reach potential customers in Kyiv and the Lviv region.

[ 03 ]

Increase H&M brand awareness in these locations.

[ 04 ]

Build repeated exposure to the campaign message.

Process

[ 01 ]
Local geotargeting
We targeted users in Kyiv, Lviv, and the surrounding region, where the new H&M stores were opening.
[ 02 ]
Targeting the core audience
We focused on women aged 18-44 with medium to above-average income.
[ 03 ]
Ad format
We used static display banners to build repeated exposure to the brand.

Creatives

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