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Summarize case:

MODIVO — Overcoming Banner Blindness in Fashion Retail

Fusify ran an advertising campaign for Modivo in Ukraine to build brand awareness and reach new audiences. The campaign reached more than 5.2 million users, with AdWall recording the highest CTR at 7.3%.

Results

Campaign reach
5,2M
AdWall CTR
7,3%
Banner Slider CTR
0,51%
Brander CTR
1,14%
AdWall viewability
97%

About

Modivo is an international fashion retailer operating in 19 European countries, with more than 9 million customers. The company is expanding its online business in Ukraine, so the campaign needed to reach a broad audience and bring potential shoppers to its website.

Challenge

Fashion shoppers see a constant stream of similar offers and often scroll past standard banners. These ads can struggle to give people a reason to visit a retailer’s website and make a purchase. We needed formats that would catch their attention and encourage them to interact with the ad.

Goals

[ 01 ]

Reach a broad audience of potential shoppers in Ukraine.

[ 02 ]

Draw attention to Modivo’s current offers.

[ 03 ]

Measure the performance of different ad formats.

Process

[ 01 ]
Audience Targeting
We targeted men and women aged 18-54 in Ukraine with an interest in fashion and style.
[ 02 ]
Format Testing
We tested three ad formats: AdWall Video, Banner Slider and Brander.
[ 03 ]
Building Engagement
AdWall Video, skippable after five seconds, recorded the highest CTR at 7.3%, with 97% viewability. Its reach was the lowest of the three formats, which was expected given its focus on the quality of interaction.
[ 04 ]
Scaling the Campaign
Banner Slider and Brander helped scale the campaign, delivering 3.5 million and 1.18 million impressions respectively. Together with AdWall Video, the campaign reached more than 5.2 million users.

Creatives

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