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Cookie Policy

Last updated: 10.10.2023

Ad Planet Labs OÜ (hereinafter – “us”, “we”, or “our”),  uses cookies on the website (hereinafter – the “Website”). By using the Website, you consent to the use of cookies.

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Below, you can find more information about cookies, the types of cookies we use, and the way we use them. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the use of the features we offer. You may not be able to store your preferences, and some of our pages might not display properly.

1. What are Cookies

Cookies are pieces of data that sites and services you use or visit can set on your browser or device. They can typically be read on future visits to learn more about the User and to personalize an experience, including the ads that are displayed to the User. Cookies is also a term that may be used to refer to a range of technologies that help an operator identify Users and devices, which in turn can help personalize an experience, prevent fraud, store preferences, and speed up delivery of content.

2. The Way we Use Cookies sets cookies as shown below for a variety of purposes, including:

  • Enabling certain functions of the Website.
  • Authenticating Users and preventing fraudulent use of User accounts.
  • Learning more about how our Services are used and similar analytical purposes.
  • Understanding how Users interact with our ads.
  • Understanding how to improve performance.
  • Customizing our website.
  • Validating related services.
  • Providing you with more relevant advertising.

For example, we or our third-party partners might use a web beacon to learn whether an email message was opened or might store preferences in a flash cookie.

3. What Types of Cookies Do We Use?

As described below, employs a number of technologies to provide and improve its Services. Depending on your location, you will be offered a choice to accept or decline our use of these technologies, but you are also welcome to exercise the choices described below. Please note that declining cookies may cause our website not to function correctly.

Generally, our cookies fall into the following categories listed below with some examples of the uses for each category:

Necessary Cookies

Necessary cookies are vital for the proper functioning of the website and cannot be deactivated within our systems. They are typically activated in response to actions taken by you, such as configuring your privacy settings, logging in, or completing 9forms. While you can configure your browser to block or provide notifications about these cookies, doing so may result in certain parts of the site becoming non-functional. Importantly, these cookies do not store any personally identifiable information.

Functional Cookies

These cookies empower the website to offer improved features and customization. If you choose not to permit these cookies, some or all of these services may not operate as expected.

Analytics Cookies

Analytics cookies enable us to track visits and traffic sources, allowing us to assess and enhance the performance of our website. They provide insights into the popularity of specific pages and the navigation patterns of visitors. All data collected by these cookies is aggregated and, as a result, is anonymous. Should you choose to disable these cookies, we will not have knowledge of your site visits, and our ability to monitor website performance will be limited.

Personalization Cookies

Personalization cookies can be placed on our site by our advertising partners. They may be utilized by these companies to create a profile of your interests and display pertinent advertisements on other websites. These cookies do not directly store personal information but rely on unique identification of your browser and internet device. If you opt not to enable these cookies, you will receive less customized advertising.

4. What is Cookie Refresh?

Please be aware that we employ a function known as "cookie refresh" to extend the duration of cookies each time you revisit our website. This means that the expiration period for a cookie is automatically renewed, starting from the beginning if you revisit our website within the initial expiration period of those cookies. You won't be bothered with the need for extra consent to reset such cookies. For example, if the refreshment period is set at 30 days, and you visit us daily, it means we'll refresh the set cookies each day, and the total duration of the cookies will be the sum of all the refreshments made during your visits.

5. Managing Cookies for Advertising

Advertising plays a significant role in covering some of the costs associated with providing our services, particularly costs that are not covered by users. While you may not have the option to prevent advertisements when using our services, you can control and limit personalized advertisements tailored to your interests.

You may have the ability to manage ad targeting as you browse the web through browser settings and other methods. If you prefer not to receive personalized advertising from third parties, you may exercise this choice through opt-out programs managed by third parties like the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you can make your opt-out choices on the NAI website, the DAA website, or the EIDAA website. Please note that Adtelligent does not control these third-party opt-out processes and is not responsible for the choices you make using these mechanisms or their ongoing availability and accuracy.

If we provide personalized advertising, we will inform our users and provide information on how to opt out of such personalized advertisements. This opt-out opportunity may be available through your device settings.

We utilize Google and other providers to deliver advertising through our services and on third-party websites. Some of the features we use are based on Google Analytics for Display Advertising, such as Remarketing, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit Google's Ad Settings.

6. Tracking and Targeting on Mobile Devices

As of the effective date of this policy, both Apple and Google offer options to device owners using their operating systems (iOS and Android) to limit tracking and targeting in relation to advertisements.

Please note that we do not control device-level opt-out processes, and we cannot be held responsible for the choices you make through such mechanisms or their continued availability, accuracy, effectiveness, or location. Using a device-level opt-out mechanism may opt you out of all third-party personalized advertisements.

If you use an Apple device, visit Apple's support page.

If you use an Android device, go to your Google settings page, select "ads," and then choose to reset your Android Ad ID or opt out of personalized ads.

Additionally, several browser plugins are available for users who want to be better informed about and have more control over the use of cookies and related technologies on their devices.

For more information about cookies, please consult the following third-party websites:

Contact Us

If you have any further inquiries regarding this Cookies Policy, please don't hesitate to get in touch with us.