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Visa
Summarize case:

Visa — Large-Scale Campaigns in Partnership with OLX, PrivatBank, and WOG

Fusify ran a series of concurrent campaigns for Visa in partnership with OLX, PrivatBank, and WOG. The project combined large-scale awareness campaigns with CPC-based performance advertising, achieving viewability of up to 92% in high-impact formats.

Services
Halfscreen
In-banner Rich Media
Fusify DMP

Results

Total reach
7,8M
Peak viewability
92%
CTR Visa Christmas Winter with OLX
0,19%
CTR Visa × PrivatBank (Black Friday)
1,14%
CTR Visa × PrivatBank (Card Delivery in the EU, US, and Turkey)
0,70%
CTR Visa × PrivatBank (WOG Business)
1,05%

About

Visa is a global digital payments company operating in more than 200 countries and territories and supporting the adoption of cashless payments in Ukraine. Through its partner campaigns, Visa aimed to encourage consumers and business owners to use its cards. Fusify’s role was to introduce these offers to the right audiences and drive website traffic.

Challenge

The main challenge was running several campaigns simultaneously, each with different objectives and KPIs. We needed to:

  • Reach millions of people through consumer promotions with OLX and PrivatBank.
  • Reach a narrowly defined audience of business owners for the WOG B2B campaign.
  • Use geotargeting to reach Ukrainians living in the EU, US, and Turkey.

Goals

[ 01 ]

Run multiple Visa campaigns in parallel.

[ 02 ]

Combine CPM-based reach campaigns with CPC-based performance advertising.

[ 03 ]

Expand reach while keeping ads visible and audiences engaged.

[ 04 ]

Reach specific audience segments, including entrepreneurs, small business owners, and Ukrainians abroad.

Process

[ 01 ]
Matching Formats to Campaign Goals
We used Rich Media banners to build broad reach and Half-screen placements to increase CTR and keep ads in view longer.
[ 02 ]
Flexible Pricing Models
We used CPM pricing for reach-focused campaigns and CPC pricing for campaigns targeting business audiences.
[ 03 ]
Audience Segmentation
Using Fusify DMP, we targeted business owners and entrepreneurs based on their interests and intent signals.
[ 04 ]
Geotargeting
We served ads to Ukrainians living in the EU, US, and Turkey. Within Ukraine, we targeted audiences outside combat zones.
[ 05 ]
Frequency Control
We limited ad exposure to three impressions per user per week.

Creatives

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