Mastercard — massive reach with flawless brand safety

How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.

Services

Halfscreen

In-banner Rich Media

Mobile Brander

Results

Total reach

~4,1M

Peak CTR

1,46%

Viewability

93%

About

The Mastercard payment system operates in over 200 countries and leads the digital payments market in Ukraine. In partnership with Fusify the brand launched a series of large scale projects with PrivatBank and Oschadbank. This included seasonal mass-market promotions, major sports activations, and flexible targeting across audiences with different income levels.

Challenge

Mastercard needed massive reach without losing precision across very different audiences. Broad targeting reduces accuracy, while narrow targeting limits scale. Additionally, at this scale, a financial brand faces a third critical requirement — flawless Brand Safety. The challenge was to balance all three simultaneously.

Goals

[ 01 ]

Run multiple parallel Mastercard campaigns with banking partners

[ 02 ]

Combine large-scale reach with precise targeting across different audience segments

[ 03 ]

Hit niche segments without compromising volume

[ 04 ]

Maintain high viewability on high-impact formats at scale

[ 05 ]

Protect budget efficiency through strict frequency capping

[ 06 ]

Guarantee brand safety through independent IAS verification

Process

[ 01 ]

Matching formats to objectives

Banner Rich Media for reach, Mobile Brander for engagement and CTR, Half-screen for high viewability.

[ 02 ]

Audience segmentation

Separated campaigns into four audience groups: mass market, sports, lifestyle, and high-income segments.

[ 03 ]

Frequency capping

Set a strict limit of 3-5 impressions per user per week.

[ 04 ]

Brand safety verification

Integrated IAS tracking for independent validation of every impression.

Creatives

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