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Fashion: Getting Noticed in a Crowded Market

We help fashion brands and retailers expand beyond social media, put new collections in front of the right audiences, and drive both website traffic and offline sales.

Launch a campaign
Smartphone screen showing sponsored clothes, with cosmetics and analytics charts floating nearby.

Trusted by Brands and Advertisers

Puma logoADIDAS logo
H&M logoGepur logoone by one logoMD fashion logoAnabel Arto logo

How Fusify Advertising Works for Fashion and Retail

Fashion is bought with the eyes, and the decision is often made on impulse. We combine precise audience targeting with engaging ad formats to put your collections in front of the right people and bring interested shoppers back to your site

725K+
Unique users reached
73%
Average viewability
1.43%
Average CTR

Choose the Right Format for Your Campaign

With a library of over 30 ad formats, we tailor the ideal media mix for your business goals — whether you’re launching a new collection, running a seasonal sale, or bringing shoppers back after they’ve shown interest in your products

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Manage Your Campaign from One Place 

Delivery, targeting and analytics come together in one platform. Our own DMP builds and segments the audience, while Fusify Pixel tracks on-site user behavior. Gain full visibility into who interacted with your ads, which creative assets performed best, and what actions were taken post-click or post-view.

Launch a campaign

Case Studies

In-banner Rich Media
Geotargeting

H&M — Reaching New Local Audiences Through Geotargeting

Fusify ran a digital campaign for H&M, one of the world’s leading fashion retailers. Using display banners and geotargeting, we promoted new store openings in Kyiv, Lviv, and the surrounding region, reaching 110K users and generating more than 1,000 clicks with 44% viewability.

Fashion
Halfscreen
In-banner Rich Media
Mobile Brander

ONE BY ONE — Building Consistent Audience Engagement

Fusify launched an advertising campaign for women's clothing brand ONE BY ONE in Ukraine and Poland. Using a single campaign budget, we blended brand-focused formats with performance goals and reached over 725,000 users.

Fashion
Halfscreen
In-banner Rich Media
Mobile Brander

Mastercard — Massive Reach With Flawless Brand Safety

How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.

Finance

Planning a new collection launch or seasonal sale?

We’ll help shape your media strategy and select Rich Media formats around your business goals.

Results you can prove

Brands choose Fusify because performance is transparent from launch to final report

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Using Native Video in our clients' advertising campaigns allows them to increase brand reach and recognition in the digital world at an optimal cost and with full placement control.

лого "OMD"
Andrey Golubenko
Digital Media Director, OMD
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Using Native Video in combination with audience targeting enables us to interact with our clients' target audience. We have the ability to control placements in real-time and make optimizations.

лого "Havas Village"
Diana Novak
Senior Media Planner, Havas Village Ukraine
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We use Native Video on an ongoing basis thanks to controlled and predictable results. We also highly value the full-service support from the Fusify.io team and their responsiveness in addressing any issues.

лого "media first"
Maxim Shevchenko
Head of Digital, MediaFirst

Frequently Asked Questions

Most of our budget goes to social media. Why do we need programmatic advertising?

Social media feeds are highly competitive and saturated, which can lead to ad fatigue. Programmatic advertising adds incremental reach by putting your ads in front of shoppers across premium digital publishers, in brand-safe environments beyond the endless social media scroll.

Where does your DMP get shopping intent data?

We gather data through our proprietary partner network and verified external sources, including Nova Poshta Data. From this we build segments of users with high activity in the clothing and footwear category and use them for targeting.

Our inventory and promotions change rapidly. How quickly can we update ad creatives?

Product information, pricing, and creative assets can be updated without pausing your active campaigns.

Why do we need the Fusify Pixel if we already use Google Analytics?

Google Analytics primarily reports on conversions that happen on your website. Fusify Pixel complements this data with post-view attribution, allowing you to track users who saw your ad, didn’t click, but later returned to complete a purchase or another desired action.

How can we measure the impact of display advertising if a large portion of our buyers visit physical stores?

Without a way to directly link an ad exposure to an offline purchase, it can be difficult to attribute in-store sales to digital advertising. In such cases, impact can be measured through changes in offline sales during campaign periods, regional performance comparisons, and brand lift or sales lift studies.