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Healthcare: Get More Buyers from Premium Publishers

We deliver quality traffic, compliance, and up to 92% ad viewability, so every impression works for your brand.

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Trusted by Brands and Advertisers

How Fusify Advertising Works for Healthcare Brands

OTC advertising requires a balance between reach and risk. We manage that balance for you by placing ads on trusted publishers, controlling ad frequency for each user, and minimizing reputational risks

4.8М+
Unique users reached during the season
~92%
Average viewability
~1.35%
Average CTR

Data from Nasivin, Cetrine, and Vicks campaigns (Dr. Reddy's), Ukraine

Choose the Right Format for Your Campaign

Our library includes more than 30 ad formats designed to scale reach and keep audiences engaged for longer. We'll find the right options for your product while accounting for industry requirements.

Manage Your Campaign from One Place 

We bring campaign setup, targeting, and analytics together in one platform. Our proprietary DMP collects and segments audience data, while Fusify Pixel tracks user actions on your website. You get a complete view of campaign performance and clear data to evaluate results.

Start a Campaign

Case Studies

Mobile Brander
Native Video

Over 4.8 million total reach and strong CTR for Nasivin, Cetrine and Vicks

How we kept Nasivin, Cetrine, and Vicks visible during peak seasonal demand. We reached over 1.5 million users for each product while keeping viewability above 89%.

Pharma
Halfscreen
In-banner Rich Media
Mobile Brander

Mastercard — massive reach with flawless brand safety

How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.

Finance
Mobile Brander
Content Targeting
Fusify Creative Lab

The Coca-Cola Company — Where Brand Safety Meets Performance

Fusify ensured near 100% brand safety, verified by IAS. Impressions and clicks were independently validated by Gemius

FMCG

Ready to launch OTC advertising without putting your brand's reputation at risk?

We'll show you how it works through real-world case studies and recommend the right formats for your product.

Results you can prove

Brands choose Fusify because performance is transparent from launch to final report.

зірказірказірказірказірка

Using Native Video in our clients' advertising campaigns allows them to increase brand reach and recognition in the digital world at an optimal cost and with full placement control.

лого "OMD"
Andrey Golubenko
Digital Media Director, OMD
зірказірказірказірказірка

Using Native Video in combination with audience targeting enables us to interact with our clients' target audience. We have the ability to control placements in real-time and make optimizations.

лого "Havas Village"
Diana Novak
Senior Media Planner, Havas Village Ukraine
зірказірказірказірказірка

We use Native Video on an ongoing basis thanks to controlled and predictable results. We also highly value the full-service support from the Fusify.io team and their responsiveness in addressing any issues.

лого "media first"
Maxim Shevchenko
Head of Digital, MediaFirst

Frequently Asked Questions

Where does your DMP get data about people’s interest in health-related topics?

Where does your DMP get data about people’s interest in health-related topics?

How do you control audience fatigue and ad frequency during seasonal peaks?

Our algorithm automatically controls ad frequency for each user. This helps us maintain audience attention and prevent ad fatigue, even during seasonal peaks.

How do your ad formats accommodate mandatory medical disclaimers?

Our formats are designed with pharmaceutical industry requirements in mind. The mandatory disclaimer takes up the required amount of screen space and remains clearly readable without covering the creative itself.

Why do we need Fusify Pixel if we already use Google Analytics?

Google Analytics shows how users behave on your website, while Fusify Pixel connects those actions to a specific campaign. This means you can track conversions not only after a click, but also after an ad view, which GA does not track.

How can we measure results if the purchase happens at a pharmacy?

An offline pharmacy purchase cannot be directly linked to an ad view. This is a limitation across the industry. Instead, we provide accurate media metrics and track how users interact with your website through Fusify Pixel. If you share your internal sales data, we can also help compare it with the periods when the campaign was running.