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Denis Clinic — How to Promote Healthcare Services with Display Advertising

Fusify ran a display advertising campaign for Denis Clinic, a multi-specialty medical center in Kyiv. By testing different formats, we identified the best-performing solutions and scaled them across the campaign. This approach helped reach over 5 million users across Kyiv and the surrounding region, with a peak CTR of 2%.

Services

Results

Reach

Engagements

2,6M

Peak CTR

About

Denis Clinic is a modern multi-specialty medical center based in Kyiv. The campaign aimed to build brand awareness and reach new potential patients across the city and surrounding region.

Challenge

With reach limited to Kyiv and the surrounding region, a long-running campaign risked ad fatigue. We excluded previously exposed users to keep reaching new audiences within the target area. Meanwhile, clicks alone didn't signal intent. Potential patients need time to evaluate services and doctor profiles. We tracked session and bounce rates alongside CTR to assess traffic quality.

Goals

[ 01 ]

Maintain brand awareness and identify the most effective ad messages.

[ 02 ]

Continuously reach new, relevant audiences.

[ 03 ]

Avoid repeated ad exposures.

[ 04 ]

Increase traffic to the website.

[ 05 ]

Improve overall traffic quality and on-site engagement.

Process

[ 01 ]

Testing

We started with Half-screen and Rich Media. In the first month, reach was around 2M users, with CTR above 1.5% for Half-screen and around 1% for Rich Media. Also, we identified the best-performing formats and messaging.

[ 02 ]

Scaling

We added Mobile Brander. Over the next four months, reach exceeded 3M users and CTR reached 2%. Scaling the best-performing formats brought total reach to over 5M users.

[ 03 ]

Reaching new audience

Users who had already seen the ads were excluded from further exposure. New audiences were reached through contextual targeting, while users who had clicked were re-engaged through remarketing.

[ 04 ]

Traffic quality

Smart Impressions counted only impressions that met visibility criteria. Post-view tracked conversions after ad exposure without a click. Session and bounce rates were monitored daily, with creatives updated based on campaign results.