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The Coca-Cola Company — Where Brand Safety Meets Performance

Fusify ensured near 100% brand safety, verified by IAS. Impressions and clicks were independently validated by Gemius

Services

Mobile Brander

Content Targeting

Fusify Creative Lab

Results

CTR

>1,4%

VTR

93%

Level of premium equipment

96%

Brand Safety

99%

Viewability

99%

Brand safety incidents

<0,05%

About

The Coca-Cola Company is a global leader in the beverage industry and one of the most recognized brands in the world. For over a century, it has set the standard for branding and built strong emotional connections with consumers in more than 200 countries.

Challenge

In 2025, The Coca-Cola Company launched a digital campaign across its key brands: Coca-Cola, Fanta, Schweppes, Sprite, and Fuze Tea.

Goals

[ 01 ]

Ensure brand-safe placements;

[ 02 ]

Maintain a positive brand image within trusted content environments;

[ 03 ]

Achieve strong media performance (CTR, viewability, VTR) without compromising safety.

Process

[ 01 ]

Semantic analysis

AI-powered context analysis at scale

[ 02 ]

Creative development

Tailored, high-performing ad formats

[ 03 ]

Brand Safety

Advanced multi-layer content filtering

[ 04 ]

Verification

Third-party performance validation

[ 05 ]

Optimization

Driving maximum viewability

Creatives

Review

"In our work with Fusify, we prioritized not only performance, but also transparency, premium inventory, and strong brand safety. The team ensured a seamless and efficient campaign launch and optimization process, maintained high responsiveness, and helped us achieve strong results in a fully brand-safe environment."

Vitaliia Tovstukha

Media Group Head at Essencemediacom

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