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Summarize case:

The Coca-Cola Company — Where Brand Safety Meets Performance

Fusify ensured near 100% brand safety, verified by IAS. Impressions and clicks were independently validated by Gemius

Services

Results

CTR
>1,4%
VTR
93%
Level of premium equipment
96%
Brand Safety
99%
Viewability
99%
Brand safety incidents
<0,05%

About

The Coca-Cola Company is a global leader in the beverage industry and one of the most recognized brands in the world. For over a century, it has set the standard for branding and built strong emotional connections with consumers in more than 200 countries.

Challenge

In 2025, The Coca-Cola Company launched a digital campaign across its key brands: Coca-Cola, Fanta, Schweppes, Sprite, and Fuze Tea.

Goals

[ 01 ]

Ensure brand-safe placements;

[ 02 ]

Maintain a positive brand image within trusted content environments;

[ 03 ]

Achieve strong media performance (CTR, viewability, VTR) without compromising safety.

Process

[ 01 ]
Semantic analysis
AI-powered context analysis at scale
[ 02 ]
Creative development
Tailored, high-performing ad formats
[ 03 ]
Brand Safety
Advanced multi-layer content filtering
[ 04 ]
Verification
Third-party performance validation
[ 05 ]
Optimization
Driving maximum viewability

Creatives

Review

"In our work with Fusify, we prioritized not only performance, but also transparency, premium inventory, and strong brand safety. The team ensured a seamless and efficient campaign launch and optimization process, maintained high responsiveness, and helped us achieve strong results in a fully brand-safe environment."
Vitaliia Tovstukha
Media Group Head at Essencemediacom

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