Danone Nutricia — Precision targeting for health-conscious segments

CPC-based Native Video and Half-screen captured high-intent audiences even in narrow segments, with all impressions and clicks independently verified by Gemius.

Services

Halfscreen

Native Video

Results

CTR

1%

Viewability

>90%

VCR

>73%

About

Nutricia (Danone Group) has been a European leader in specialized medical nutrition since 1896. The brand develops products for individuals with specific medical needs, helping patients from infancy through old age manage various health conditions.

Challenge

We handled two Nutricia brands for this project. Nutridrink Protein supports adult recovery during illness and pre/post-surgery. Fortini is for children with low appetites who struggle to get enough nutrients from regular meals. Broad targeting made zero sense for products in this niche. Since we ran on a CPC model, we needed pinpoint accuracy — every single paid click had to come from a high-intent user.

Goals

[ 01 ]

Target Nutridrink and Fortini campaigns strictly at audiences requiring medical nutritional support.

[ 02 ]

Explain specialized nutrition in simple terms and highlight its core benefits.

[ 03 ]

Drive high-intent traffic via the CPC model, filtering out accidental and irrelevant clicks.

Process

[ 01 ]

Geotargeting

Focused on major Ukrainian cities with the highest concentration of our target audience.

[ 02 ]

Separate targeting

Configured different parameters for Nutridrink and Fortini, since each product has its own distinct audience.

[ 03 ]

Contextual placement

Placed ads next to health-related content where they made the most sense.

[ 04 ]

Native Video and Half-screen

Both formats ran on a CPC model, meaning we only spent budget on users who actually engaged.

[ 05 ]

Independent verification

Gemius audited the campaign to verify all performance data.

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