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Summarize case:

ONE BY ONE — building consistent audience engagement

Fusify launched an advertising campaign for women's clothing brand ONE BY ONE in Ukraine and Poland. Using a single campaign budget, we blended brand-focused formats with performance goals and reached over 725,000 users.

Results

Reach
725K
CTR
1,43%
Viewability
73%

About

Ukrainian women's clothing brand ONE BY ONE has been on the market since 2014. They run their own factory, operate a growing network of brick-and-mortar stores, and actively sell online both in Ukraine and internationally. To support that growth, Fusify developed and executed a display campaign across Ukraine and Poland.

Challenge

The brand needed an advertising strategy that tackled several goals at once. It had to keep the brand top of mind, showcase new collections in a compelling way, and attract new customers to the online store.

Goals

[ 01 ]

Boost brand awareness in Ukraine and Poland.

[ 02 ]

Maintain regular communication with the target audience.

[ 03 ]

Drive traffic to the brand's website.

[ 04 ]

Build an audience for future remarketing.

[ 05 ]

Combine brand and performance goals within a single campaign.

Process

[ 01 ]
Matching formats to objectives
We matched each tool to a specific goal. To showcase the latest collections, we ran Rich Media and Mobile Brander, while Mobile Half-screen drove traffic to the store.
[ 02 ]
Targeting two markets
We launched the campaign in Ukraine and Poland at the same time, focusing on women aged 18-35 in major cities interested in fashion and online shopping.
[ 03 ]
DMP and remarketing
We used ready-made audience segments from the Fusify DMP, placed a pixel on the site, and built an audience for future remarketing.
[ 04 ]
Campaign optimization
We analyzed the performance of placements, audience segments, and ad timing so we could fine-tune the campaign settings as we went.

Creatives

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