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Summarize case:

Anabel Arto — Growing Online Lingerie Sales With Fusify Rich Media

Fusify ran an advertising campaign for Ukrainian lingerie and loungewear brand Anabel Arto, combining brand advertising with tactics to drive sales. The campaign reached over 1.7 million users, with an average CTR of 1.43%.

Results

Reach
1,7M
Clicks
33,5K
CTR
1,43%
Viewability
83%

About

Established in 2008, Anabel Arto is a Ukrainian lingerie and loungewear brand with its own production facilities and a network of over 100 stores across Ukraine, Poland, and Bulgaria. To support online sales growth, Fusify helped the brand showcase its new collections and attract more shoppers to its online store.

Challenge

In fashion, product presentation shapes a shopper’s first impression. Anabel Arto needed its campaign to turn that impression into action. The challenge was to present the new collections at their best and encourage interested shoppers to visit the online store, rather than simply generate views.

Goals

[ 01 ]

Build brand awareness among the target audience

[ 02 ]

Introduce shoppers to the new collections

[ 03 ]

Drive relevant traffic to the online store

[ 04 ]

Build an audience of interested website visitors for future remarketing

Process

[ 01 ]
Choosing Formats for Each Objective
We used interactive Rich Media and Mobile Brander ads to showcase the collections and let users browse the catalog. Mobile Half-screen ads drove traffic to the website.
[ 02 ]
Audience Targeting
We targeted women aged 25-45 in major Ukrainian cities who regularly shop online.
[ 03 ]
Audience Data and Remarketing
We used existing audience segments from Fusify DMP to refine targeting. We also installed a pixel on the website to build a remarketing audience.
[ 04 ]
Optimizing Ad Delivery
We reviewed placements daily and adjusted campaign settings. This helped maintain 83% viewability and a steady flow of traffic to the website.

Creatives

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