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Summarize case:

SOLO for Diamonds — Building Deferred Demand for a Premium Jewelry Brand

Fusify ran a mobile display campaign for the jewelry brand SOLO for Diamonds. We reached more than 2.3 million users across Ukraine, kept the brand visible online throughout, and built an audience for later remarketing.

Results

AdWall CTR
> 8%
Reach during scaling
2,3M
Monthly reach
1,6M

About

SOLO for Diamonds is a Ukrainian jewelry brand that uses diamonds grown in Ukraine. The brand has already earned international recognition, with wins at the JCK Jewelers’ Choice Awards and pieces worn at the Met Gala. Fusify developed and ran a large-scale digital campaign to build similar recognition across Ukraine’s regions.

Challenge

Premium jewelry has a long decision cycle, so a purchase rarely follows the first ad. Our task was to build a strategy that would create deferred demand in a market where brands compete fiercely for attention.

Goals

[ 01 ]

Raise brand awareness in the regions‍

[ 02 ]

Build trust among potential buyers

[ 03 ]

Identify and test the most effective audience segments

[ 04 ]

Build deferred demand through high-quality messaging

[ 05 ]

Keep the brand consistently present online

Process

[ 01 ]
The right format for each goal
Mobile Brander reached a premium audience, AdWall drove engagement, and Rich Media and Half-screen delivered broad reach.
[ 02 ]
Audience testing
We tested several segments: a broad audience aged 35-55, users interested in finance, travel and premium goods, and a separate high-income business segment.
[ 03 ]
Remarketing and analytics
We set up remarketing to interested users, along with post-view analysis to track delayed conversions.
[ 04 ]
Campaign optimization
Using Creative Lab, we produced 20+ visuals for different formats. We refreshed the creatives regularly and adjusted campaign settings daily to prevent banner fatigue.

Creatives

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