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AdWall: Premium In-Article Ad Placements

Show video, banners, or Rich Media at the moment of highest attention — when users are fully immersed in the content and ready to engage.

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Trusted by Brands and Advertisers

лого "Whirpool"лого "Nissan"Лого "Logitech"Лого "samsung"

In-article placement that is hard to miss

AdWall appears inside the article after a selected paragraph and displays your creative in a separate layer. Because readers are already immersed in the text, they view your ad at the point of maximum interest — and seamlessly resume reading once done.

[01]
Your creative stays fully in view — 100% viewability.
[02]
The placement does not compete with other banners on the page.
[03]
Any Fusify format can run here: video, static banners, or High-Impact Rich Media.
[04]
Works across both mobile and desktop publisher sites.
[05]
Flexible setup: GEO, devices, placements, frequency, and audience share.
[06]
AdWall adds a channel to your media mix beyond Google and Meta.

Key features

Get the most out of your advertising. Premium in-app placements in trusted apps, with fraud protection and transparent reporting

100% Viewability
Your creative stays fully visible throughout the impression
3 format options
Video, static banners, and High-Impact Rich Media
Web + Mobile
Available on mobile and desktop publisher inventory

Choose your AdWall setup

Video, banner, or Rich Media — we tailor placement scenarios to match your campaign brief.

Placement types

AdWall
Standard
Appears after the first or second paragraph of an article.
Requires reader interaction to proceed with the text.
Ideal for campaigns requiring non-skippable, guaranteed creative views.
Frequency can be configured.
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AdWall
Lite
Appears when the reader clicks to expand or continue reading the article.
Displayed in a modal window.
The window can be closed; if there is no interaction, it may appear again.
Provides a user-friendly engagement flow.
Request a demo
AdWall
Skip
Appears after the first or second paragraph of an article.
Allows readers to close the AdWall window.
After closing, a full-screen interstitial may appear.
Frequency is configured separately for different user actions.
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*Standard, Lite, and Skip vary by trigger timing, dismissibility, and post-engagement user journeys

Frequently asked questions

What is required to launch an AdWall campaign?

Campaign objectives, target geo, placement period, audience parameters, and creatives. If you don't have ready-to-use creatives, the Fusify team can build them according to your brief.

How is AdWall different from Google and Meta?

AdWall is a proprietary, in-article placement across premium publisher sites outside the Google and Meta ecosystems. It delivers incremental reach without competing against your existing campaigns, while guaranteeing 100% viewability.

How does AdWall differ from standard display banners?

A standard banner sits alongside the content and can easily go unnoticed. AdWall places the creative in a separate layer before the reader continues to the next part of the article, when attention is already high, and ensures full visibility.

Which creative formats are supported?

Video, static display banners, and High-Impact Rich Media. Formats are selected based on your campaign KPIs and available publisher inventory.

What targeting options are available?

Geo, device type, specific domains, site sections, individual URLs, trigger placement, frequency capping, and audience share.

Does AdWall replace existing media channels?

No. AdWall works as an additional placement alongside your campaigns in Google, Meta, and programmatic — expanding reach without cannibalizing budget.

How long does campaign setup take?

The timeline depends on creative readiness, selected placements, and campaign settings. The exact launch date is confirmed after the brief is received.

Cases

Halfscreen
In-banner Rich Media
Mobile Brander

ONE BY ONE — building consistent audience engagement

Fusify launched an advertising campaign for women's clothing brand ONE BY ONE in Ukraine and Poland. Using a single campaign budget, we blended brand-focused formats with performance goals and reached over 725,000 users.

Fashion
Halfscreen
In-banner Rich Media
Mobile Brander

Mastercard — massive reach with flawless brand safety

How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.

Finance
Mobile Brander
Native Video

Over 4.8 million total reach and strong CTR for Nasivin, Cetrine and Vicks

How we kept Nasivin, Cetrine, and Vicks visible during peak seasonal demand. We reached over 1.5 million users for each product while keeping viewability above 89%.

Pharma
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Make AdWall part of your next campaign

Share your goals. We'll show you how AdWall drives real engagement for your campaigns.