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AdWall: Premium In-Article Ad Placements

Show video, banners, or Rich Media at the moment of highest attention — when users are fully immersed in the content and ready to engage.

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Trusted by Brands and Advertisers

лого "Whirpool"лого "Nissan"Лого "Logitech"Лого "samsung"

In-article placement that is hard to miss

AdWall appears inside the article after a selected paragraph and displays your creative in a separate layer. Because readers are already immersed in the text, they view your ad at the point of maximum interest — and seamlessly resume reading once done.

[01]
Your creative stays fully in view — 100% viewability.
[02]
The placement does not compete with other banners on the page.
[03]
Any Fusify format can run here: video, static banners, or High-Impact Rich Media.
[04]
Works across both mobile and desktop publisher sites.
[05]
Flexible setup: GEO, devices, placements, frequency, and audience share.
[06]
AdWall adds a channel to your media mix beyond Google and Meta.

Key features

Get the most out of your advertising. Premium in-app placements in trusted apps, with fraud protection and transparent reporting

100% Viewability
Your creative stays fully visible throughout the impression
3 format options
Video, static banners, and High-Impact Rich Media
Web + Mobile
Available on mobile and desktop publisher inventory

Choose your AdWall setup

Video, banner, or Rich Media — we tailor placement scenarios to match your campaign brief.

Placement types

AdWall
‍Standard
Appears after the first or second paragraph of an article.
Requires reader interaction to proceed with the text.
Ideal for campaigns requiring non-skippable, guaranteed creative views.
Frequency can be configured.
Request a demo
AdWall
‍Lite
Appears when the reader clicks to expand or continue reading the article.
Displayed in a modal window.
The window can be closed; if there is no interaction, it may appear again.
Provides a user-friendly engagement flow.
Request a demo
AdWall
‍Skip
Appears after the first or second paragraph of an article.
Allows readers to close the AdWall window.
After closing, a full-screen interstitial may appear.
Frequency is configured separately for different user actions.
Request a demo

*Standard, Lite, and Skip vary by trigger timing, dismissibility, and post-engagement user journeys

Frequently asked questions

What is required to launch an AdWall campaign?

Campaign objectives, target geo, placement period, audience parameters, and creatives. If you don't have ready-to-use creatives, the Fusify team can build them according to your brief.

How is AdWall different from Google and Meta?

AdWall is a proprietary, in-article placement across premium publisher sites outside the Google and Meta ecosystems. It delivers incremental reach without competing against your existing campaigns, while guaranteeing 100% viewability.

How does AdWall differ from standard display banners?

A standard banner sits alongside the content and can easily go unnoticed. AdWall places the creative in a separate layer before the reader continues to the next part of the article, when attention is already high, and ensures full visibility.

Which creative formats are supported?

Video, static display banners, and High-Impact Rich Media. Formats are selected based on your campaign KPIs and available publisher inventory.

What targeting options are available?

Geo, device type, specific domains, site sections, individual URLs, trigger placement, frequency capping, and audience share.

Does AdWall replace existing media channels?

No. AdWall works as an additional placement alongside your campaigns in Google, Meta, and programmatic — expanding reach without cannibalizing budget.

How long does campaign setup take?

The timeline depends on creative readiness, selected placements, and campaign settings. The exact launch date is confirmed after the brief is received.

Cases

Halfscreen
Mobile Brander
Nova Poshta Data

Toyota — Finding the Right Audiences with Nova Poshta Data

Fusify is an official Nova Poshta partner with access to audience segments built from user behavior data. For Toyota, we used this data to create separate buyer profiles for two vehicle models. The campaign reached 280K users and achieved 82% viewability.

Auto
Halfscreen
In-banner Rich Media
Fusify DMP

Visa — Large-Scale Campaigns in Partnership with OLX, PrivatBank, and WOG

Fusify ran a series of concurrent campaigns for Visa in partnership with OLX, PrivatBank, and WOG. The project combined large-scale awareness campaigns with CPC-based performance advertising, achieving viewability of up to 92% in high-impact formats.

Finance
Halfscreen
In-banner Rich Media
Mobile Brander

Anabel Arto — Growing Online Lingerie Sales With Fusify Rich Media

Fusify ran an advertising campaign for Ukrainian lingerie and loungewear brand Anabel Arto, combining brand advertising with tactics to drive sales. The campaign reached over 1.7 million users, with an average CTR of 1.43%.

Fashion
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Make AdWall part of your next campaign

Share your goals. We'll show you how AdWall drives real engagement for your campaigns.