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We help FMCG brands build lasting awareness that carries through to the moment of choice.
Launch a campaign
Trusted by Brands and Advertisers
In FMCG, shoppers tend to buy what they already know, which makes getting noticed one of the biggest challenges. We combine precise audience segments with interactive ad formats to showcase your product and capture attention before shoppers even step into the store.
More than 30 formats cover different FMCG scenarios. Use interactive ads to launch new products, standard banners for short-term promotions, and retargeting to drive encourage purchases.
Launch, target, and analyze your campaigns within a single platform. Our proprietary DMP collects and segments audience data, while Fusify Pixel tracks user actions on your website. See who engaged with your ads, which creatives performed best, and what happened post-click or post-view.
Launch a campaign
Fusify handled media buying for the KFC x Minions promotion in Ukraine. We ran Rewarded Video, targeted to cities with KFC locations, and optimized delivery for clicks. The campaign reached over 250K users.
With Smart Impressions, you only pay for impressions that actually appear in view.
Brands choose Fusify because performance is transparent from launch to final report
Using Native Video in our clients' advertising campaigns allows them to increase brand reach and recognition in the digital world at an optimal cost and with full placement control.
Using Native Video in combination with audience targeting enables us to interact with our clients' target audience. We have the ability to control placements in real-time and make optimizations.
We use Native Video on an ongoing basis thanks to controlled and predictable results. We also highly value the full-service support from the Fusify.io team and their responsiveness in addressing any issues.
An impression is counted only when the ad enters the user’s visible screen area. If a banner loads further down the page but the user never scrolls far enough to see it, the impression is not counted.
Rich Media formats work particularly well for FMCG campaigns because they help showcase the product and encourage users to engage with the ad. We select the specific format based on the campaign objective.
No platform can directly link every ad impression to a purchase at the checkout. We assess the quality of ad exposure using core media metrics that are independently audited. For larger campaigns, a Brand Lift study can also measure changes in brand awareness and consumers’ willingness to try the product.
Yes. We can run a test campaign to measure how the audience responds to your offer and identify the most effective combination of advertising technologies within the Fusify ecosystem.
