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Summarize case:

Unilever — Growing Brand Presence and Recognition

Fusify ensured continuous brand visibility across Unilever brands. Reach was verified by Gemius, with 100% brand safety confirmed by IAS.

Results

CTR
>1,2%
Viewability
90%
Brand Safety
99%

About

Unilever is one of the world’s leading FMCG companies, with products available in more than 190 countries. It combines innovation with strong sustainability and social responsibility standards.

Challenge

In 2025, Unilever launched a large-scale digital campaign to maintain continuous visibility across its multi-brand portfolio in personal and home care.

Goals

[ 01 ]

Deliver consistent brand safety across the entire portfolio;

[ 02 ]

Sustain visibility and reinforce brand recall;

[ 03 ]

Drive strong reach and performance in safe environments.

Process

[ 01 ]
Semantic analysis
Multi-brand context monitoring
[ 02 ]
Creative development
Performance-focused rich media formats
[ 03 ]
Brand safety
Advanced content filtering
[ 04 ]
Verification
Independent reach validation by Gemius
[ 05 ]
Optimization
Maximizing viewability

Creatives

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