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Unilever — Growing Brand Presence and Recognition

Fusify ensured continuous brand visibility across Unilever brands. Reach was verified by Gemius, with 100% brand safety confirmed by IAS.

Services

Results

CTR

>1,2%

Viewability

90%

Brand Safety

99%

About

Unilever is one of the world’s leading FMCG companies, with products available in more than 190 countries. It combines innovation with strong sustainability and social responsibility standards.

Challenge

In 2025, Unilever launched a large-scale digital campaign to maintain continuous visibility across its multi-brand portfolio in personal and home care.

Goals

[ 01 ]

Deliver consistent brand safety across the entire portfolio;

[ 02 ]

Sustain visibility and reinforce brand recall;

[ 03 ]

Drive strong reach and performance in safe environments.

Process

[ 01 ]

Semantic analysis

Multi-brand context monitoring

[ 02 ]

Creative development

Performance-focused rich media formats

[ 03 ]

Brand safety

Advanced content filtering

[ 04 ]

Verification

Independent reach validation by Gemius

[ 05 ]

Optimization

Maximizing viewability

Creatives

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Fusify ensured near 100% brand safety, verified by IAS. Impressions and clicks were independently validated by Gemius

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