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Fusify handled media buying for the KFC x Minions promotion in Ukraine. We ran Rewarded Video, targeted to cities with KFC locations, and optimized delivery for clicks. The campaign reached over 250K users.
KFC is one of the world’s largest fast-food chains, with more than 34,000 restaurants across over 150 countries. In Ukraine, the brand continues to expand its restaurant network while running local promotions and product collaborations. Fusify supported the KFC x Minions campaign, including its tie-in with the Despicable Me franchise, which Fusify ran the media for.
A standard banner is easy to miss. The KFC x Minions promotion came with terms that take more than a glance to absorb, so the campaign needed a format that would hold attention long enough to land the offer — and then convert that attention into a click.
Focus the campaign on cities with KFC restaurants.
Generate awareness of the KFC x Minions promotion.
Communicate the offer and its terms in full.
Maximize click-through rate.
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Fusify ran a display advertising campaign for Denis Clinic, a multi-specialty medical center in Kyiv. By testing different formats, we identified the best-performing solutions and scaled them across the campaign. This approach helped reach over 5 million users across Kyiv and the surrounding region, with a peak CTR of 2%.
Fusify ran a digital campaign for H&M, one of the world’s leading fashion retailers. Using display banners and geotargeting, we promoted new store openings in Kyiv, Lviv, and the surrounding region, reaching 110K users and generating more than 1,000 clicks with 44% viewability.
Fusify is an official Nova Poshta partner with access to audience segments based on user behavior. For robota.ua, these segments helped identify potential entrepreneurs more accurately and add real business activity signals to standard targeting.
Join the hundreds of satisfied clients who have transformed their business with Fusify. Contact us today to get started!
