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High-quality engagement via the Half-screen CPC format. Gemius verified all campaign data.
Alpro (part of Danone) is Europe's leading brand of plant-based beverages, fermented products, and desserts made from soy, oats, and nuts. As the category leader, the brand ranks first in plant-based beverage sales and holds more than 50% of the European market for plant-based yogurt alternatives.
For this campaign, Alpro opted for a CPC model, even though the goals were purely brand-focused. The team aimed to refresh brand awareness and promote plant-based eating to a broad audience. The challenge was to get both broad reach and quality engagement, all while paying exclusively for clicks.
Sustain brand awareness among users already interested in healthy eating.
Promote plant-based benefits within contextually relevant environments.
Combine broad reach with high-quality traffic via a CPC model to eliminate wasted spend.
How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.
Join the hundreds of satisfied clients who have transformed their business with Fusify. Contact us today to get started!
