Alpro — brand awareness and engagement via contextual targeting

High-quality engagement via the Half-screen CPC format. Gemius verified all campaign data.

Services

Halfscreen

Content Targeting

Results

CTR

1,15%

Clicks

12 000+

Reach

600 000+

Viewability

90%

About

Alpro (part of Danone) is Europe's leading brand of plant-based beverages, fermented products, and desserts made from soy, oats, and nuts. As the category leader, the brand ranks first in plant-based beverage sales and holds more than 50% of the European market for plant-based yogurt alternatives.

Challenge

For this campaign, Alpro opted for a CPC model, even though the goals were purely brand-focused. The team aimed to refresh brand awareness and promote plant-based eating to a broad audience. The challenge was to get both broad reach and quality engagement, all while paying exclusively for clicks.

Goals

[ 01 ]

Sustain brand awareness among users already interested in healthy eating.

[ 02 ]

Promote plant-based benefits within contextually relevant environments.

[ 03 ]

Combine broad reach with high-quality traffic via a CPC model to eliminate wasted spend.

Process

[ 01 ]

Geographic focus

The campaign targeted major Ukrainian cities with the highest concentration of the brand's active audience.

[ 02 ]

Half-screen format

The Half-screen CPC placement drove high user engagement.

[ 03 ]

Content categories

Targeting included vegetarianism, healthy eating, and active lifestyle topics.

[ 04 ]

Advanced content targeting

The IAB Content Taxonomy, integrated with an AI module, matched ads strictly with relevant content.

[ 05 ]

Independent Verification

All primary campaign data was audited and confirmed by Gemius.

Creatives

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