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How we kept Nasivin, Cetrine, and Vicks visible during peak seasonal demand. We reached over 1.5 million users for each product while keeping viewability above 89%.
Dr. Reddy's is a global pharmaceutical company operating in over 20 countries. It has been providing medicines to Ukrainians for over 30 years. Together with Fusify, the brand ran seasonal campaigns for Nasivin, Cetrine, and Vicks during periods of peak demand.
We launched a media campaign during peak seasonal demand for allergy and cold medications. The goal was to reach women in cities with populations over 50,000, excluding temporarily occupied regions. The core task was to set a precise frequency cap per user. In this category, intrusive ads push consumers away, so we needed wide reach without overwhelming the audience.
Strengthen brand presence during peak seasonal demand
Maximize high-quality ad views without spamming the audience
Optimize budget efficiency by maintaining a strict frequency cap per user
Set precise geotargeting for major Ukrainian cities, excluding temporarily occupied territories
How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.
Join the hundreds of satisfied clients who have transformed their business with Fusify. Contact us today to get started!
