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Entertainment: How to Attract New Customers in the Entertainment Industry

Attract more viewers, listeners and users, whether you’re selling tickets or driving app downloads. Reach people interested in your content, events, games and other entertainment.

Launch a campaign
Smartphone screen displaying a sponsored video of a concert with raised hands and stage lights, surrounded by charts of views and data points, a striped bucket of popcorn, a gaming controller, and two clapperboards.

Trusted by Brands and Advertisers

Get Noticed with Bold Creative

Promote your trailers, announcements and special offers in formats that catch people’s attention. Video, rich media and high-impact ads give you more room to show audiences what to expect from your film, event or game.

700+
Contextual targeting parameters
>80%
Guaranteed viewability with Smart Impressions
Creative Lab
Free creative production and adaptation
Dashboard showing audience reach reaching 8.1 million users on May 29, 2026, with a 27% increase versus previous period, top segments of movie & TV viewers at 30%, music listeners at 22%, gamers at 15%, content categories including Movies & TV, Music, Gaming, Streaming, and Live events, and an ad placement preview with text 'More of what you love'.

Find People Interested in Your Area

Use audience segments from Fusify DMP and our partners’ DMPs to reach people based on what they read and watch online, from game reviews and film news to music coverage. Add contextual targeting to place your ads alongside relevant articles.

Control where Your Ads Appear

Choose the types of content your ads can appear alongside. Our system analyzes page content and filters out placements that don’t meet your requirements. If needed, we can also integrate IAS for independent brand safety verification. For family entertainment campaigns, for example, you can exclude news pages that cover violence.

Dashboard showing brand safety statistics with a 98% safe placement rate, content analysis with varied status icons, sentiment by topic indicating high positive sentiment for laptops, smartphones, audio devices, and cameras, and a section listing 3 flagged potential risk content items. A banner at the bottom reads 'Keep your brand safe' with automated monitoring and a 'View details' button.

Choose a Format that Fits Your Campaign

Choose from more than 30 ad formats to suit your business goals. For film releases, video and rich media ads let people watch the trailer. For games, In-App Ads link directly to the download page. To sell tickets, use dynamic retargeting to reach people who have already checked the schedule or selected seats.

Dashboard showing a daily report snapshot line graph with rising data and bid & budget controls below.

Manage Your Campaigns from One Place

Launch, target and measure your campaigns in a single platform. Fusify DMP collects audience data and builds segments, while Fusify Pixel tracks activity on your website. See how people interact with your ads, which creatives perform best and what happens after a view or click.

Launch a campaign

Case Studies

Halfscreen
In-banner Rich Media
Mobile Brander

Mastercard — Massive Reach With Flawless Brand Safety

How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.

Finance
Halfscreen
Mobile Brander
Native Video
In-banner Rich Media

Unilever — Growing Brand Presence and Recognition

Fusify ensured continuous brand visibility across Unilever brands. Reach was verified by Gemius, with 100% brand safety confirmed by IAS.

FMCG
Mobile Brander
In-banner Rich Media
Fusify Creative Lab

The Coca-Cola Company — Where Brand Safety Meets Performance

Fusify ensured near 100% brand safety, verified by IAS. Impressions and clicks were independently validated by Gemius

FMCG

Want to reach a bigger audience?

Reach people interested in entertainment like yours. Fusify DMP helps you find them, while our distinctive ad formats let you show them what you offer.

Results you can prove

Brands choose Fusify because performance is transparent from launch to final report

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Using Native Video in our clients' advertising campaigns allows them to increase brand reach and recognition in the digital world at an optimal cost and with full placement control.

лого "OMD"
Andrey Golubenko
Digital Media Director, OMD
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Using Native Video in combination with audience targeting enables us to interact with our clients' target audience. We have the ability to control placements in real-time and make optimizations.

лого "Havas Village"
Diana Novak
Senior Media Planner, Havas Village Ukraine
зірказірказірказірказірка

We use Native Video on an ongoing basis thanks to controlled and predictable results. We also highly value the full-service support from the Fusify.io team and their responsiveness in addressing any issues.

лого "media first"
Maxim Shevchenko
Head of Digital, MediaFirst

Frequently Asked Questions

How does Fusify find the right audience for a film release, game or concert?

We use Fusify DMP and our partners’ DMPs to select audiences based on interests and online behavior, taking your content and target locations into account. We also use contextual targeting. For example, game ads can appear alongside reviews of new games, while ads for a streaming service can run next to film and TV recommendations.

How do you control the content my ads appear alongside?

Before launch, we agree with you on the types of content to exclude. The system then analyzes pages and filters out placements that don’t meet those requirements. If needed, we can also integrate IAS for independent brand safety verification.

How can I reach people who showed interest but haven’t bought yet?

Retargeting lets you reach them again. For example, someone who viewed a festival schedule could see a reminder of the event date with a link to buy tickets. Fusify Pixel helps build these audiences from your website visitors and track purchases made after an ad click or impression.

What data does Fusify Pixel collect?

Fusify Pixel records website events and the technical information needed for advertising analytics, including IP addresses and browser types. It does not collect names, phone numbers, email addresses, payment details or passwords.

How does Smart Impressions help me avoid paying for ads that never appear on. screen?

Smart Impressions counts an impression only when the ad placement enters the visible area of the screen. If a user doesn’t scroll far enough to reach it, the impression isn’t counted.