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Fusify is an official Nova Poshta partner with access to audience segments built from user behavior data. For Toyota, we used this data to create separate buyer profiles for two vehicle models. The campaign reached 280K users and achieved 82% viewability.
Toyota is one of the world’s largest automakers, with a broad range of vehicles available in Ukraine. This campaign focused on the Toyota Camry and the Toyota Proace commercial van. The two models appeal to very different buyers, so each required its own audience profile.
Age and gender alone don’t tell you whether someone is a potential Camry or Proace buyer. The vehicles serve different needs, so we looked for distinct behavioral signals: regular use of logistics services and signs of business activity for the Camry, and connections to agriculture and farm equipment for the Proace. We built both audiences using Nova Poshta Data segments.
Reach relevant prospective Toyota buyers.
Define separate audience profiles for the Camry and Proace.
Complement standard targeting with Nova Poshta Data segments.
Make digital advertising more relevant through more precise targeting.
Fusify launched a display campaign to introduce the new Kia Tasman pickup. We combined high-impact ad formats with several audience segments to reach potential buyers. The campaign reached more than 940,000 people and achieved a CTR above 1%.
Join the hundreds of satisfied clients who have transformed their business with Fusify. Contact us today to get started!
