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Fusify launched a display campaign to introduce the new Kia Tasman pickup. We combined high-impact ad formats with several audience segments to reach potential buyers. The campaign reached more than 940,000 people and achieved a CTR above 1%.
The Tasman is Kia’s first pickup, designed for both work and an active lifestyle, including travel and outdoor recreation. Introducing the model in Ukraine meant reaching several groups of potential buyers, each with different reasons to consider a pickup.
Pickup and SUV buyers often favor established models with a proven track record. The main challenge was to draw attention to a new entrant and present the Kia Tasman as an alternative to competitors buyers already knew.
Introduce the new model to audiences in Ukraine.
Build interest among potential pickup and SUV buyers.
Reach business audiences interested in agriculture, construction, and logistics, alongside off-road and outdoor enthusiasts.
Encourage meaningful engagement with the brand through interactive ad formats.
Fusify is an official Nova Poshta partner with access to audience segments built from user behavior data. For Toyota, we used this data to create separate buyer profiles for two vehicle models. The campaign reached 280K users and achieved 82% viewability.
Join the hundreds of satisfied clients who have transformed their business with Fusify. Contact us today to get started!
