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Summarize case:

Kia Tasman — Introducing a New Pickup to Potential Buyers

Fusify launched a display campaign to introduce the new Kia Tasman pickup. We combined high-impact ad formats with several audience segments to reach potential buyers. The campaign reached more than 940,000 people and achieved a CTR above 1%.

Results

Reach
940K
CTR above
1%
Viewability
80%

About

The Tasman is Kia’s first pickup, designed for both work and an active lifestyle, including travel and outdoor recreation. Introducing the model in Ukraine meant reaching several groups of potential buyers, each with different reasons to consider a pickup.

Challenge

Pickup and SUV buyers often favor established models with a proven track record. The main challenge was to draw attention to a new entrant and present the Kia Tasman as an alternative to competitors buyers already knew.

Goals

[ 01 ]

Introduce the new model to audiences in Ukraine.

[ 02 ]

Build interest among potential pickup and SUV buyers.

[ 03 ]

Reach business audiences interested in agriculture, construction, and logistics, alongside off-road and outdoor enthusiasts.

[ 04 ]

Encourage meaningful engagement with the brand through interactive ad formats.

Process

[ 01 ]
Combining high-impact formats
We used three formats, each with a specific role: Mobile Brander to build brand awareness, Rich Media to showcase the vehicle and its benefits, and Mobile Half-screen to drive traffic to the website.
[ 02 ]
Reaching business audiences
We targeted men aged 30–55, including entrepreneurs and owners of small and medium-sized businesses. We also used interests related to construction, farming, agribusiness, logistics, and commercial vehicles to refine the audience.
[ 03 ]
Connecting with outdoor enthusiasts
A separate targeting segment focused on pickup, SUV, and off-road enthusiasts, as well as people interested in travel, camping, fishing, and hunting. We also included people with country homes and DIY enthusiasts.
[ 04 ]
Monitoring
By monitoring and controlling ad delivery, we achieved viewability above 80%. The combination of formats delivered a CTR above 1%, while the campaign reached approximately 940,000 people.

Creatives

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