
Fusify launched a display campaign to introduce the new Kia Tasman pickup. We combined high-impact ad formats with several audience segments to reach potential buyers. The campaign reached more than 940,000 people and achieved a CTR above 1%.
The Tasman is Kia’s first pickup, designed for both work and an active lifestyle, including travel and outdoor recreation. Introducing the model in Ukraine meant reaching several groups of potential buyers, each with different reasons to consider a pickup.
Pickup and SUV buyers often favor established models with a proven track record. The main challenge was to draw attention to a new entrant and present the Kia Tasman as an alternative to competitors buyers already knew.
Introduce the new model to audiences in Ukraine.
Build interest among potential pickup and SUV buyers.
Reach business audiences interested in agriculture, construction, and logistics, alongside off-road and outdoor enthusiasts.
Encourage meaningful engagement with the brand through interactive ad formats.

Fusify ran a display advertising campaign for Denis Clinic, a multi-specialty medical center in Kyiv. By testing different formats, we identified the best-performing solutions and scaled them across the campaign. This approach helped reach over 5 million users across Kyiv and the surrounding region, with a peak CTR of 2%.
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