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Automotive: Reaching the Relevant Audience

We help automotive brands reach hundreds of thousands of potential buyers across trusted media, targeting relevant audiences with viewability above 80%.

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Trusted by Brands and Advertisers

лого "Nissan"Лого "mazda"Лого "lexus"Лого "Volkswagen"

How Fusify Advertising Works for Automotive Brands

Buying a car is a considered decision that takes time, so automotive campaigns need to be planned for the long term. We use precise audience segments and highly visible formats to keep your brand in front of relevant buyers throughout the decision-making process

1.2М+
Unique users reached
~82%
Average viewability
~1%
Average CTR

Choose the Right Format for Your Campaign

Our library includes more than 30 ad formats. We can help you select the right mix for each stage of your campaign and drive relevant traffic to dealer websites

Manage Your Campaign from One Place 

We bring campaign setup, targeting, and analytics together in one platform. Our proprietary DMP collects and segments audience data, while Fusify Pixel tracks user actions on your website. You get a complete view of campaign performance and clear data to evaluate results.

Start a Campaign

Case Studies

Mobile Brander
Content Targeting
Fusify Creative Lab

The Coca-Cola Company — Where Brand Safety Meets Performance

Fusify ensured near 100% brand safety, verified by IAS. Impressions and clicks were independently validated by Gemius

FMCG
Halfscreen
In-banner Rich Media
Mobile Brander

Mastercard — massive reach with flawless brand safety

How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.

Finance
Halfscreen
In-banner Rich Media
Native Video

KFC x Minions — how an interactive video format drove a 13% CTR

Fusify handled media buying for the KFC x Minions promotion in Ukraine. We ran Rewarded Video, targeted to cities with KFC locations, and optimized delivery for clicks. The campaign reached over 250K users.

FMCG

Planning a media campaign for an automotive brand?

We’ll help you choose relevant behavioral segments and estimate the potential reach of your campaign.

Results you can prove

Brands choose Fusify because performance is transparent from launch to final report.

зірказірказірказірказірка

Using Native Video in our clients' advertising campaigns allows them to increase brand reach and recognition in the digital world at an optimal cost and with full placement control.

лого "OMD"
Andrey Golubenko
Digital Media Director, OMD
зірказірказірказірказірка

Using Native Video in combination with audience targeting enables us to interact with our clients' target audience. We have the ability to control placements in real-time and make optimizations.

лого "Havas Village"
Diana Novak
Senior Media Planner, Havas Village Ukraine
зірказірказірказірказірка

We use Native Video on an ongoing basis thanks to controlled and predictable results. We also highly value the full-service support from the Fusify.io team and their responsiveness in addressing any issues.

лого "media first"
Maxim Shevchenko
Head of Digital, MediaFirst

Frequently Asked Questions

We already advertise on Google and Meta. What does another channel add?

Google and Meta are strong at capturing demand from people who are already searching for a car or comparing models. Display advertising gives you a way to reach potential buyers earlier, before they start actively searching. With Fusify, you can also use behavioral audience segments and ad formats that go beyond standard targeting options.

Where do you get data on potential car buyers?

We combine data from our own DMP with audience segments from partners such as Nova Poshta Data. These segments add behavioral and interest-based signals that help us build more relevant audiences than standard demographic targeting alone.

How do you approach advertising when the buying process takes months?

We manage frequency throughout the campaign to control how often people see the ads. This helps maintain a consistent presence over a longer buying cycle without repeatedly showing the same ads to the same users.

How do you achieve Viewability above 80%?

Smart Impressions counts an impression only when the ad meets the required visibility conditions on screen. This gives you a Viewability metric based on actual ad visibility, rather than simply the number of impressions served.

How can we measure results if the purchase happens at a dealership?

A media platform cannot directly attribute an in-person dealership purchase to an ad view. We track media performance and website actions through Fusify Pixel, including model page views, test-drive form visits, and leads. If you have data on dealership inquiries, we can compare it with the periods when the campaign was running.