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Finance: Talk Money in the Right Context

Promote banking, insurance, and fintech products, along with services from payment providers and networks. We combine precise targeting with control over where your ads appear.

Launch a campaign

Trusted by Brands and Advertisers

Лого "mastercard"Лого "Visa"

Financial Services Advertising Takes More Than Reach

Customers choose a financial product when they understand the offer and trust the brand. Your campaign needs to reach the right audience, place ads in a suitable environment, and measure what happens after exposure.

~4,1M
Combined reach across Mastercard campaigns
93%
Viewability for high-impact formats in Mastercard campaigns
4.55%
CTR in the OdeaBank campaign

We combine DMP audience segments, contextual targeting, interactive formats, and brand safety controls to support both reach and your wider business goals.

Reach People Based on Their Interests

We select relevant audience segments for each financial product using Fusify DMP and partner data. For example, a deposit campaign can target people interested in saving, while a travel insurance campaign can focus on people interested in travel. Contextual targeting also places your ads alongside articles on relevant topics.

Protect Your Brand’s Reputation

The content surrounding an ad can affect trust in a bank or financial service. Our system analyzes page content and filters out unsuitable sites. We can also arrange independent verification. In Mastercard campaigns, for example, we used IAS to monitor brand safety.

Show How Your Product Works

Choose from more than 30 ad formats for different financial services campaigns. Use video to introduce mobile banking, interactive ads to explain the benefits of a card or deposit account, and standard banners to promote cashback on purchases or insurance discounts.

Dashboard showing a daily report snapshot line graph with rising data and bid & budget controls below.

Manage Your Campaign from One Place 

Launch, target, and measure your campaigns on a single platform. Our proprietary DMP collects and segments audience data, while Fusify Pixel records user activity on your website. See which audiences engaged with your ads, which creatives performed best, and what happened after an impression or click.

Launch a campaign

Case Studies

Halfscreen
In-banner Rich Media
Mobile Brander

Mastercard — Massive Reach With Flawless Brand Safety

How we delivered large-scale reach for Mastercard campaigns in partnership with PrivatBank and Oschadbank. The activation generated over 1.5M quality impressions, with viewability in high-impact formats reaching up to 93%.

Finance
Halfscreen
In-banner Rich Media
Content Targeting

OdeaBank – Driving Engagement for a Modern Mobile Banking App

Fusify helped OdeaBank promote the Odea mobile app with a high-impact Halfscreen format, financial audience targeting, and segmented landing-page routing.

Finance
Halfscreen
Mobile Brander
Native Video
In-banner Rich Media

Unilever — Growing Brand Presence and Recognition

Fusify ensured continuous brand visibility across Unilever brands. Reach was verified by Gemius, with 100% brand safety confirmed by IAS.

FMCG

Launching a new financial product or reaching a wider audience?

We’ll plan a campaign around your product, with control over ad placements and tracking for inquiries submitted on your website.

Results you can prove

Brands choose Fusify because performance is transparent from launch to final report

зірказірказірказірказірка

Using Native Video in our clients' advertising campaigns allows them to increase brand reach and recognition in the digital world at an optimal cost and with full placement control.

лого "OMD"
Andrey Golubenko
Digital Media Director, OMD
зірказірказірказірказірка

Using Native Video in combination with audience targeting enables us to interact with our clients' target audience. We have the ability to control placements in real-time and make optimizations.

лого "Havas Village"
Diana Novak
Senior Media Planner, Havas Village Ukraine
зірказірказірказірказірка

We use Native Video on an ongoing basis thanks to controlled and predictable results. We also highly value the full-service support from the Fusify.io team and their responsiveness in addressing any issues.

лого "media first"
Maxim Shevchenko
Head of Digital, MediaFirst

Frequently Asked Questions

How do you find the right audience for a specific financial product?

We use audience segments based on interests and behavioral signals from Fusify DMP and our DMP partners. We can also apply contextual targeting to place ads alongside relevant content. For example, the OdeaBank campaign targeted people interested in banking, business, and personal finance.

How do you ensure brand safety for financial brands?

Ads appearing alongside questionable content can seriously damage a financial company’s reputation. We analyze page content and exclude placements that don’t meet your brand’s requirements. We can also arrange independent verification through a third-party provider.

How does Smart Impressions help financial companies avoid paying for non-viewable impressions?

Smart Impressions counts an impression when the ad enters the visible area of the user’s screen. If the user doesn’t scroll far enough to reach the ad, the impression isn’t counted.

How does advertising help when customers need time to decide?

We plan campaigns around the time customers need to compare offers and terms. We highlight the product’s benefits and use retargeting to remind people who have shown interest. Fusify Pixel helps track subsequent website visits and form submissions after an ad click or impression. Before launch, we set the period for measuring results based on your product and how long customers typically take to decide.

What data does Fusify Pixel collect?

Pixel records website events, such as visits to pages describing banking services or insurance products, along with technical data used for advertising analytics, including IP addresses, browser types, and device types. It does not collect names, phone numbers, email addresses, payment details, or passwords.