OdeaBank – Driving Engagement for a Modern Mobile Banking App

Fusify helped OdeaBank promote the Odea mobile app with a high-impact Halfscreen format, financial audience targeting, and segmented landing-page routing.

Services

Halfscreen

In-banner Rich Media

Content Targeting

Results

CTR

4,55%

Viewability

85%

Reach

586 000+

Impressions

680 000+

Clicks

31 000+

About

OdeaBank is a digital banking brand offering modern financial services through the Odea mobile app, including remote account opening, open banking, finance management, and 24/7 gold and silver investments.

Challenge

OdeaBank launched a digital campaign to increase awareness of its mobile app and attract financially interested users with a high level of digital engagement.

Goals

[ 01 ]

Increase awareness of the Odea mobile app;

[ 02 ]

Reach users interested in banking, investments, finance, business, and personal finance;

[ 03 ]

Drive strong engagement with a high-impact rich-media format.

Process

[ 01 ]

Audience analysis

Financial interest segments identification

[ 02 ]

Segmentation

Separate audience groups by user interest

[ 03 ]

Landing-page routing

Relevant landing pages for each segment

[ 04 ]

Halfscreen launch

High-impact ad visibility

[ 05 ]

Optimization

Driving CTR and viewability

Creatives

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Halfscreen

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