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Summarize case:

OdeaBank – Driving Engagement for a Modern Mobile Banking App

Fusify helped OdeaBank promote the Odea mobile app with a high-impact Halfscreen format, financial audience targeting, and segmented landing-page routing.

Results

CTR
4,55%
Viewability
85%
Reach
586 000+
Impressions
680 000+
Clicks
31 000+

About

OdeaBank is a digital banking brand offering modern financial services through the Odea mobile app, including remote account opening, open banking, finance management, and 24/7 gold and silver investments.

Challenge

OdeaBank launched a digital campaign to increase awareness of its mobile app and attract financially interested users with a high level of digital engagement.

Goals

[ 01 ]

Increase awareness of the Odea mobile app;

[ 02 ]

Reach users interested in banking, investments, finance, business, and personal finance;

[ 03 ]

Drive strong engagement with a high-impact rich-media format.

Process

[ 01 ]
Audience analysis
Financial interest segments identification
[ 02 ]
Segmentation
Separate audience groups by user interest
[ 03 ]
Landing-page routing
Relevant landing pages for each segment
[ 04 ]
Halfscreen launch
High-impact ad visibility
[ 05 ]
Optimization
Driving CTR and viewability

Creatives

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