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Fusify ran an advertising campaign for Fossil in Turkey to introduce a new product and build brand awareness. The campaign reached 85K users, with 95% viewability and an 81% VTR.
Fossil is an American watch and accessories brand founded in 1984. Over more than 40 years, its product range has grown beyond watches to include jewelry, bags, and leather accessories. For the launch of a new product in Turkey, Fossil partnered with Fusify to reach potential customers and increase brand awareness in the market.
In fashion accessories, how a product is presented visually has a major influence on how people perceive it. Fossil needed a format that would give viewers enough time to see the product properly without losing their attention before the video ended. The campaign also needed high ad viewability, precise audience targeting, and full control over the environments where the brand appeared.
Introduce the new product to the target audience.
Increase brand awareness in Turkey.
Maintain strong video completion and viewability rates.
Reach relevant users in a brand-safe environment.
Fusify ran a mobile display campaign for the jewelry brand SOLO for Diamonds. We reached more than 2.3 million users across Ukraine, kept the brand visible online throughout, and built an audience for later remarketing.
Fusify ran an advertising campaign for Ukrainian lingerie and loungewear brand Anabel Arto, combining brand advertising with tactics to drive sales. The campaign reached over 1.7 million users, with an average CTR of 1.43%.
Join the hundreds of satisfied clients who have transformed their business with Fusify. Contact us today to get started!
