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Fusify ran an advertising campaign for Fossil in Turkey to introduce a new product and build brand awareness. The campaign reached 85K users, with 95% viewability and an 81% VTR.
Fossil is an American watch and accessories brand founded in 1984. Over more than 40 years, its product range has grown beyond watches to include jewelry, bags, and leather accessories. For the launch of a new product in Turkey, Fossil partnered with Fusify to reach potential customers and increase brand awareness in the market.
In fashion accessories, how a product is presented visually has a major influence on how people perceive it. Fossil needed a format that would give viewers enough time to see the product properly without losing their attention before the video ended. The campaign also needed high ad viewability, precise audience targeting, and full control over the environments where the brand appeared.
Introduce the new product to the target audience.
Increase brand awareness in Turkey.
Maintain strong video completion and viewability rates.
Reach relevant users in a brand-safe environment.
Fusify launched a display campaign to introduce the new Kia Tasman pickup. We combined high-impact ad formats with several audience segments to reach potential buyers. The campaign reached more than 940,000 people and achieved a CTR above 1%.
Fusify ran a display advertising campaign for Denis Clinic, a multi-specialty medical center in Kyiv. By testing different formats, we identified the best-performing solutions and scaled them across the campaign. This approach helped reach over 5 million users across Kyiv and the surrounding region, with a peak CTR of 2%.
Join the hundreds of satisfied clients who have transformed their business with Fusify. Contact us today to get started!
