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Summarize case:

Kasta — Promoting a Special Offer with Mobile Brander

Fusify ran a media campaign for Kasta, one of Ukraine’s largest marketplaces. Using Mobile Brander, we put Kasta’s offer in front of more than 1.7 million people and generated 30,000 clicks through to its website.

Results

Reach
1,7M
Clicks
30K
Viewability
89%

About

Kasta has operated in Ukraine since 2010. Shoppers can find more than 9 million products on its marketplace across categories including clothing, footwear, electronics, accessories and home goods. With this campaign, Kasta wanted more shoppers to hear about the promotion and visit its online store.

Challenge

Online shoppers see dozens of ads every day. Kasta needed this particular offer to catch their attention on a phone screen and give them a reason to click through to the store.

Goals

[ 01 ]

Introduce shoppers to Kasta’s promotion.

[ 02 ]

Build awareness of the special offer.

[ 03 ]

Bring new visitors to Kasta’s website.

[ 04 ]

Reach a broad audience of potential buyers.

Process

[ 01 ]
Mobile Brander
We chose Mobile Brander because it puts the ad in a prominent position on a phone screen, making Kasta’s offer easy for shoppers to spot.
[ 02 ]
Audience targeting
We targeted men and women aged 18-55 who lived in major Ukrainian cities and had average or above-average incomes.
[ 03 ]
Optimizing for viewability
Throughout the campaign, we tracked how often ads were in view at each placement. We shifted more impressions to the placements with higher viewability rates. Across the campaign as a whole, viewability reached 89%.

Creatives

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