
Fusify ran a display campaign for Swiss luxury watchmaker Ulysse Nardin in Turkey. Using Native Video and premium audience segments from Fusify DMP, the campaign reached 77% VTR and 85% viewability.
Ulysse Nardin is a Swiss watchmaker founded in 1846 and still based in the same building in Le Locle that has housed the company for more than 160 years. The manufacture earned international recognition for its marine chronometers, once used by the navies of more than 50 countries, and remains one of the few independent watch houses in haute horlogerie. Fusify supported the launch of the brand’s new collection in Turkey.
The audience for luxury watches is relatively narrow, so maximizing reach was never the main goal. What mattered more was reaching high-income consumers for whom a Ulysse Nardin product would genuinely be relevant. Placement context was just as important. For a brand with this level of heritage, where an ad appears can shape how the product itself is perceived.
Introduce the new Ulysse Nardin product to the target audience in Turkey.
Build brand awareness among premium consumers.
Maintain strong video viewability and viewing rates.
Run the campaign in a controlled, brand-safe environment.

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