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Summarize case:

Ulysse Nardin — Reaching the Right Audience for a Luxury Product Launch

Fusify ran a display campaign for Swiss luxury watchmaker Ulysse Nardin in Turkey. Using Native Video and premium audience segments from Fusify DMP, the campaign reached 77% VTR and 85% viewability.

Results

Reach
80K
Viewability
85%
VTR
77%

About

Ulysse Nardin is a Swiss watchmaker founded in 1846 and still based in the same building in Le Locle that has housed the company for more than 160 years. The manufacture earned international recognition for its marine chronometers, once used by the navies of more than 50 countries, and remains one of the few independent watch houses in haute horlogerie. Fusify supported the launch of the brand’s new collection in Turkey.

Challenge

The audience for luxury watches is relatively narrow, so maximizing reach was never the main goal. What mattered more was reaching high-income consumers for whom a Ulysse Nardin product would genuinely be relevant. Placement context was just as important. For a brand with this level of heritage, where an ad appears can shape how the product itself is perceived.

Goals

[ 01 ]

Introduce the new Ulysse Nardin product to the target audience in Turkey.

[ 02 ]

Build brand awareness among premium consumers.

[ 03 ]

Maintain strong video viewability and viewing rates.

[ 04 ]

Run the campaign in a controlled, brand-safe environment.

Process

[ 01 ]
Reaching a premium audience
The campaign targeted high-income men and women in Turkey’s largest cities. Premium audience segments from Fusify DMP were added to focus delivery on users with an interest in luxury products.
[ 02 ]
Native Video
Native Video was used as the main format. It sits directly within page content and starts playing once the placement enters the visible area of the screen.
[ 03 ]
Brand-safe placements
For Ulysse Nardin, both the placement and the surrounding content mattered. The campaign therefore ran only across vetted inventory in brand-safe environments.
[ 04 ]
Campaign results
The campaign reached 80K users, with 85% viewability and a 77% VTR. Since the campaign was built around introducing a new product, video viewing was one of the main performance indicators.

Creatives

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