Dynamic retargeting

Dynamic retargeting is a personalized digital advertising technique that automatically serves ads featuring the specific products, services, or offers a user previously viewed or interacted with on a website or mobile app. Unlike standard retargeting, dynamic retargeting generates ad creatives in real time by pulling up-to-date product information—such as images, prices, availability, and descriptions—from a product feed. By delivering highly relevant ads tailored to each user's browsing behavior, dynamic retargeting helps re-engage potential customers, recover abandoned carts, improve conversion rates, and maximize return on advertising spend (ROAS).