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What is Video Advertising: Types, Recommendations, and Perspectives for Advertisers

It's time to incorporate video marketing into your marketing strategy to attract as many leads to your business next year as possible.

Video advertising is a crucial component of a brand's marketing strategy, aiming not only to follow trends but also to profit from them. Video advertising is particularly well-suited for this purpose. It involves creating short and informative videos that promote a product and are played before, during, or after the main video content. This helps tell a story, boost sales, create brand awareness, convey information concisely and engagingly, and reach a wider audience.

10 Reasons Why You Should Use Video Advertising

Video advertising is an effective tool. We have been dealing with this format for a long time, and from the testimonials of marketers, we know that promo videos help increase brand awareness, enhance interaction with the target audience, and build trust among potential customers.

The video advertising market in Ukraine has almost recovered to the pre-pandemic level. Source: Statista

Almost 69% of users, when searching information about a product, prefer video over other content formats. According to Biteable, this is why 60% of companies invest in promo videos, considering them the most effective. There are several reasons why such a large percentage of companies view video as their advertising material.

These reasons include:

  1. Increased shares and mentions on social media;
  2. High visibility;
  3. Audience expansion, including international reach;
  4. Improved conversions and sales volumes;
  5. Enhanced ROI;
  6. Building trust for the brand;
  7. Improved Google search rankings;
  8. Excellent organic traffic;
  9. More effective engagement with mobile users;
  10. High click-through rates.

Now that you know the reasons to consider video advertising for your business, let's move on to the next section and explore its benefits.

Advantages of Video Advertising

For advertisers, it is crucial to identify innovative and effective strategies to make their product or service stand out in a saturated market. Video advertising is the best ally in this case. By creating and effectively distributing videos, entrepreneurs can reach unprecedented audiences, ultimately leading to increased sales volumes and brand authority.

For active individuals leading a fast-paced lifestyle, the ability to receive all the necessary information about a product in a compact, short video is particularly valuable, as opposed to lengthy articles.

However, in addition to this crucial advantage, there are numerous other benefits to consider when choosing video advertising to enhance the effectiveness of your campaign.

Video advertising also helps to:

  • Tell a story;
  • Quickly convey necessary information;
  • Attract more organic traffic;
  • Educate people on the topic in an interactive and engaging manner;
  • Transform performance into viral content.

After implementing video advertising, you will receive many advantages. However, to achieve your goals, you must identify the most suitable video ad formats for your company. In the next section, we will help you determine the type of video advertising that can help you achieve your business objectives.

Types of Video Advertising

As an advertiser, you can broadcast your videos on YouTube, on social media, or other online platforms to gain more views. However, it's important to be aware that each type of video clip is designed for a specific purpose and aims to address distinct aspects.

Selling Video Ad

The primary goal of such a video ad is to sell a product or service. For this, the video advertisement should grab the viewers' attention, highlight the benefits of the product, and encourage them to make a purchase. This type of video advertising can be used to showcase the advantages of various goods and services, from cars to political campaigns.

Video Presentation

You can create a presentation video designed to visually introduce the customer to a product, service, or idea. It can be used for informing and 'warming up' customers. This type of video advertising is often used to seamlessly provide viewers with information.

Brand Image Video

Brand image videos are designed to create a positive image for a company, product, or person.

By giving your content creators the task to produce such a video, you ensure that they have carte blanche to use various tactics, including humor, emotional appeal, or even stunning and provocative imagery.

Brand image videos can be used to enhance brand recognition and cultivate a positive perception of the company or product.

Educational Video

This type of video content is traditionally created to impart specific skills or knowledge to viewers. It can be used as a complement to educational courses and programs. Educational videos are often presented in the form of documentaries, computer animations, or straightforward instructional videos.

Viral video

A viral video is intended to capture the attention of viewers and encourage them to share the clip with others. The video you create can be funny, sad, shocking, or simply unusual. A viral video can be used to promote any product or service, but its primary goal is to attract attention.

Social video

Such video advertising helps a particular community focus on a specific social issue. The clip often has a lasting emotional impact. Your creators may use sensitive topics to make the video more influential. Social video can be used to raise awareness, draw attention to the activities of charitable organizations, or to change public opinion.

Hybrid video clips

In the modern world, it's rare to come across a video clip that can be strictly categorized into just one type. Most video clips combine elements from various genres. For example, your commercial video clip may include elements of brand image advertising, and an educational video can easily go viral.

Therefore, this is a clear indication that advertisers should act proactively and start accumulating resources for the implementation of a comprehensive marketing strategy.

To create video advertising that translates into expected sales or helps achieve your other marketing goals, you need to consider several factors. 

Recommendations for creating video ads

According to Statista forecasts, the video advertising market will grow. It is expected to reach $241.9 billion by 2028. This growth will be driven by several factors, including the rise in mobile device usage, the proliferation of connected TV and the rise in popularity of short videos.

According to Statista forecasts, the video advertising market will continue to grow for at least five years.

So, this is a direct indication that it is time for advertisers to act ahead of time and accumulate resources for the implementation of a full-fledged marketing strategy.
There are several factors to consider in order to create a video ad that will convert into sales or help you achieve another marketing goal.

We've gathered some tips that will help you, as an advertiser, create video advertising that is more likely to succeed.

  1. Define your target audience. Who is your video created for? What interests these people? How do they consume information? Understanding your potential customers will help you create video advertising that resonates with them.
  2. Create a clear plan. What do you want to achieve with your video advertising? Are you aiming to increase brand awareness? Attract new customers? Or are you pursuing explosive sales? A clear understanding of your goals will help you create effective video advertising.
  3. Make a video that grabs attention. The first few seconds of the video are crucial, as they determine whether the viewer will continue watching. Use vibrant visuals, an engaging storyline, and an attractive script to capture the viewer's attention.
  4. Use clear language and messaging. Your message should be simple and understandable to the person who sees it. Avoid using complex terms or specific jargon that may confuse the viewer.
  5. Include a call to action. Tell the viewer what you want them to do after watching your video. This could be a call to visit your website, subscribe to a newsletter, or make a purchase.
  6. Keep an eye on trends. Video trends change more frequently than one might imagine. Stay tuned. This will help you capture the audience's attention and make your advertising more relevant and contemporary.
  7. Use social listening. Periodically (or preferably systematically), check what people are saying about your brand on social media. This will help you understand what interests your potential customers and use this information in your video clips.

It's time to incorporate video marketing into your marketing strategy to attract as many leads to your business next year as possible. And the team will be happy to help you with that. We will guide you on the advertising format that suits you best and provide truly exceptional reach for your video clip.

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