Fusify.io: 2023 in Numbers and Events

The success of a dynamic retargeting campaign depends on three things: a properly configured tracking pixel, an up-to-date product feed, and well-structured product and audience segmentation.

Mobile apps are where adult, high-spending audiences spend their time — the very people most brands want to reach. Yet many traditional businesses tend to skip this channel, assuming that in-app advertising is overly complicated and only works for mobile games. In reality, launching a campaign here is no harder than on the web. Here's who should test this format and what it takes to get started.

The difference between SDK and non-SDK traffic doesn't come down to format, cost, or identifiers. It lies in how web and mobile app environments connect to the advertising infrastructure and monetise their inventory.

In digital advertising, there is a paradox that is rarely discussed publicly, yet it defines almost everything.

In-app advertising still feels a bit suspicious to many agencies and brands. It seems familiar in logic, yet somehow plays by its “own rules.”

The more time users spend inside apps, the less effective traditional acquisition channels become. And yet, most strategies still revolve around them.

Learn how Header Bidding boosts competition among advertisers, raises eCPM, and gives publishers more control and revenue opportunities.

Rich Media formats are transforming advertising in 2025: interactivity, visual effects, and gamification make ads unforgettable. This article explores the top 10 formats that engage audiences and boost CTR.

Neuromarketing and AdTech are a powerful combination, turning advertising into an invisible yet highly effective persuasion tool.

What will marketing look like in 2025? AI for personalization, blockchain for transparency, sustainability as a competitive edge, and trust as the foundation of successful brands.

In online advertising, it is critical to correctly identify marketing channels, using UTM tags to track campaign effectiveness and allocate resources.

Native Video ensures high user engagement. When the site visitor scrolls through the video placed between the paragraphs, the video begins to play. At this point, the user's attention instantly switches to the video ad.

When asked if they engage with online ads, the average internet user might straightforwardly answer, "almost never." Fortunately for advertisers, this isn't entirely accurate. Let's delve into how advertisements truly convert traffic, the intricacies of web analytics, the concept of attribution models, and the crucial role that post-view and post-click analytics play in this process.

A well-built brand strategy will allow you to stand out from competitors and occupy your niche in the market. And this, in turn, means attracting and retaining loyal customers, increasing brand awareness and strengthening its reputation.

Due to the oversaturation of Internet advertising, people simply do not notice banner ads. We tell you why this happens and whether it is possible to overcome banner blindness.

Let's explore how businesses can adapt to the behavioral habits of the younger generation and determine how to advertise products so that teenagers and students buy them.

Due to these technologies, you can create ads that hit the target precisely — users see only what genuinely interests them.

With this format, up to 10 creative images can tell the comprehensive story of your brand or product, capturing the audience's attention and facilitating the way to conversion.

The essence of native advertising lies in its simple principle of interaction: the audience engages with content that interests them and actively clicks on it.

Banner advertising is an effective tool for attracting user attention and increasing brand awareness. We'll tell you how it works and helps marketing teams achieve their goals.

We continue to evolve and implement new products and services to offer our clients the best opportunities for business promotion.

It's time to incorporate video marketing into your marketing strategy to attract as many leads to your business next year as possible.

The Fusify.io team attended the IAB Ukraine event, the program of which included sessions on forecasts for the development of e-commerce in the world, influencer marketing and working with artificial intelligence.

Media buying is becoming increasingly important because strategically purchased media will undoubtedly impact the success of an advertising campaign.

Don't miss this unique opportunity to glimpse into the future of digital marketing with Fusify.io and industry experts at the "Reality of the Digital Future" conference.

In this article, we analyze the five primary video advertising formats for 2024, including Instream, Outstream, Rewarded Video, Connected TV, and Social Video, uncovering their advantages and unique features.

The article provides an insightful overview of Demand Side Platforms (DSPs), emphasizing their pivotal role in modern digital advertising. It highlights DSPs' ability to enable precise audience targeting, real-time bidding, and data-driven campaign optimization, making them indispensable tools for advertisers navigating the complex ecosystem of digital marketing.