Fusify.io Becomes the General Partner of the IAB Ukraine Conference "The Reality of the Digital Future"

Due to the oversaturation of Internet advertising, people simply do not notice banner ads. We tell you why this happens and whether it is possible to overcome banner blindness.

Let's explore how businesses can adapt to the behavioral habits of the younger generation and determine how to advertise products so that teenagers and students buy them.

Due to these technologies, you can create ads that hit the target precisely — users see only what genuinely interests them.

With this format, up to 10 creative images can tell the comprehensive story of your brand or product, capturing the audience's attention and facilitating the way to conversion.

The essence of native advertising lies in its simple principle of interaction: the audience engages with content that interests them and actively clicks on it.

Banner advertising is an effective tool for attracting user attention and increasing brand awareness. We'll tell you how it works and helps marketing teams achieve their goals.

It's time to incorporate video marketing into your marketing strategy to attract as many leads to your business next year as possible.

The Fusify.io team attended the IAB Ukraine event, the program of which included sessions on forecasts for the development of e-commerce in the world, influencer marketing and working with artificial intelligence.

Media buying is becoming increasingly important because strategically purchased media will undoubtedly impact the success of an advertising campaign.

In this article, we analyze the five primary video advertising formats for 2024, including Instream, Outstream, Rewarded Video, Connected TV, and Social Video, uncovering their advantages and unique features.

The article provides an insightful overview of Demand Side Platforms (DSPs), emphasizing their pivotal role in modern digital advertising. It highlights DSPs' ability to enable precise audience targeting, real-time bidding, and data-driven campaign optimization, making them indispensable tools for advertisers navigating the complex ecosystem of digital marketing.