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An advertising campaign to enhance brand recognition and reach a wider audience

Project
Mobile Phones
The service
Mobile Phones
Period
January 2024
Project overview
  • The aim of the campaign was to introduce students and middle-income users to the latest technologies, particularly mobile phones.
  • The advertising campaign was conducted in Turkey.

Technologies we used

Ad Serving
DMP
DSP
Carousel
Flipbook
3D Card

Team

Alina Butenko
Sales Operation Manager in Ukraine
Andriy Bukhonsky
Country Manager for agencies in Ukraine
Katerina Dubovska
Sales Operation Manager in Ukraine
The creatives

‍

The challenge

Offered Solution:

  • The client provided creative content that meets our technical requirements. 
  • We launched a mobile advertising campaign on popular Turkish websites such as hurriyet.com.tr, milliyet.com.tr, posta.com.tr, cnnturk.com, among others.
  • We focused our advertising on users interested in education and training programs, as well as users with an average income.
  • Throughout the campaign, our specialists continuously optimized ad delivery in terms of timing and frequency, allowing us to reach a significant amount of the potential audience.

Main Challenges:

Results
Native Video
Showcases
Reach
CTR
Clicks
VTR
Viewability
Banners
Showcases
>3M
Reach
>2,5M
CTR
1,5%
Clicks
>40K
VTR
>92%
Viewability
>95%
Half-screen
Showcases
Reach
CTR
Clicks
VTR
Viewability