By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.

Get in Touch with Us

Галочка іконка
Thank you!
Your application has been received.
Oops! Something went wrong while submitting the form.

Attention!

This case contains confidential information that can only be accessed via a direct link from our employee Fusify. By clicking the 'Continue' button, you agree to the terms of data non-proliferation. Thank you for your understanding!

Continue

An advertising campaign to enhance brand recognition and reach a wider audience

Project
Мобільні телефони
The service
Mobile Phones
Period
January 2024
Project overview

Fusify’s solutions that delivered maximum results:

  • Enhanced Effectiveness: Optimization of timing and frequency for displaying advertising materials.
  • Audience Reach: Advertising placement on popular websites in Turkey.
  • Interest-based targeting (education, educational programs) and income level (average).

Technologies we used

Ad Serving
DMP
DSP
Content to Video
Carousel
Flipbook
3D Card

Команда

Alina Butenko
Sales Operation Manager in Ukraine
Andriy Bukhonsky
Country Manager for agencies in Ukraine
Katerina Dubovska
Sales Operation Manager in Ukraine
The creatives
The challenge

Offered Solution:

1. Mobile traffic:

We placed advertisements on the most popular Turkish websites, such as hurriyet.com.tr, milliyet.com.tr, posta.com.tr, cnnturk.com, and others.

2. Half-page format:

The decision was made to employ this appealing and effective format, which will leave no user indifferent.

3. Precise targeting:

The advertising campaign was aimed at users interested in education and learning programs, as well as those with moderate income.

4. Time and frequency optimization:

We displayed the ads at the most suitable times and with an optimal frequency to achieve maximum effectiveness.

Main challenges:

  • Reach the maximum possible number of target users in Turkey
  • Increase brand awareness of Omix
  • Attract the audience to the product
Results

Key Objective:

Introduce the product (mobile phones) to the audience of students and middle-class users.

Native Video
Showcases
Reach
CTR
Clicks
VTR
Viewability
Banners
Showcases
>3M
Reach
>2,5M
CTR
1,5%
Clicks
>40K
VTR
>92%
Viewability
>95%
Half-screen
Showcases
Reach
CTR
Clicks
VTR
Viewability